FLEXORA ISO-Lateral Seated Row | Anatomy Fitness
FLEXORA ISO-Lateral Seated Row | Anatomy Fitness
The Anatomy Fitness FLEXORA ISO-Lateral Seated Row is a professional-grade selectorized strength machine engineered for focused back development and unilateral pulling training. Its independent work arms allow the left and right sides to move separately, helping users train each side individually while targeting the latissimus dorsi, rhomboids, and trapezius, with additional engagement of the rear deltoids and biceps. Designed for demanding commercial fitness environments, the FLEXORA combines an adjustable seat, independent ISO-lateral movement, and specialized 1:2 weight cable ratio with a heavy-duty 2.5mm iron steel frame. Nylon-coated aircraft cables rated to 2,820 lbs and aluminum pulleys provide a robust resistance system designed for fluid operation and long-term commercial use.
Independent ISO-Lateral Row Training
Train each side of the back independently for balanced upper-body strength development.
Primary muscles targeted include:
- Latissimus dorsi
- Rhomboids
- Trapezius
Secondary muscles engaged include:
- Rear deltoids
- Biceps
The independent work-arm design allows users to perform unilateral pulling movements rather than requiring both arms to move together. This makes it possible to focus on one side at a time and reduce compensation from the stronger side during training.
Independent Work Arms
Develop left-to-right strength with true independent arm movement.
Training benefits include:
- Independent left and right arm movement
- Unilateral back training
- Helps address muscular imbalances
- Limits dominant-side compensation
- Supports balanced strength development
- Replicates a natural pulling motion
Anatomy Fitness specifically designed the FLEXORA ISO-Lateral Row so each arm can move independently, giving users greater control over bilateral and unilateral back training.
Comprehensive Back Development
Target several major pulling muscles from one dedicated commercial station.
Training areas include:
- Lats for back width and pulling strength
- Rhomboids for upper-back development
- Trapezius for upper and mid-back training
- Rear deltoids during the rowing movement
- Biceps as a supporting pulling muscle
By combining these muscle groups within a controlled seated row pattern, the FLEXORA provides a dedicated solution for building a comprehensive commercial back-training lineup.
Adjustable Seat
Fine-tune the exercise position for different users and body sizes.
Seat adjustment benefits include:
- Adjustable positioning
- Accommodates users of different heights
- Helps establish proper rowing alignment
- Supports individualized exercise setup
- Ideal for shared commercial environments
The adjustable seat allows users to establish an appropriate position relative to the work arms before beginning the rowing movement.
1:2 Weight Cable Ratio
Deliver increased effective resistance through the FLEXORA's specialized cable configuration.
Resistance system features include:
- 1:2 weight cable ratio
- Cable-driven resistance
- Designed for high-load training
- Aluminum pulley system
- Selectorized strength-machine configuration
Anatomy Fitness specifies a 1:2 weight cable ratio and describes the system as making the resistance feel like twice the actual weight being lifted.
High-Strength Aircraft Cables
Built for repeated operation in high-traffic professional fitness facilities.
Cable features include:
- Nylon-coated aircraft cable
- 2,820 lb / 1,300 kg strength rating
- High-tensile construction
- Commercial-duty design
- Engineered for repeated use
The high-strength cable system provides the foundation for the FLEXORA's resistance mechanism while supporting the durability required for intensive commercial training.
Premium Aluminum Pulley System
Provide fluid cable movement throughout each rowing repetition.
Pulley features include:
- Aluminum construction
- Black grain plastic covering
- Designed for fluid operation
- Quiet cable movement
- Long-term wear resistance
Anatomy Fitness pairs its nylon-coated aircraft cables with aluminum pulleys to provide smooth operation and durability during frequent commercial use.
Heavy-Duty Commercial Frame
Train on a stable platform engineered for demanding professional environments.
Construction features include:
- Heavy-duty iron steel frame
- 2.5mm / 0.09" frame thickness
- Structural design intended to minimize vibration
- 361.47 lb assembled machine weight
- Commercial-grade construction
The machine's structural layout is designed to provide a stable training platform even under demanding resistance loads, making it suitable for high-traffic commercial strength floors.
Commercial-Grade Upholstery and Grips
Provide durable contact surfaces designed for repeated daily training.
Contact surfaces include:
- High-durability artificial leather upholstery
- PVC hand grips
- Padded seated support
- Commercial fitness construction
- Designed for secure user contact
These commercial-grade contact points complement the machine's heavy-duty frame while providing a professional training experience for members.
Integrated Phone and Bottle Storage
Keep workout essentials organized and accessible while training.
Convenience features include:
- Dedicated mobile phone storage
- Dedicated water bottle storage
- Keeps personal items within reach
- Helps reduce clutter around the machine
- Integrated into the strength station
The built-in storage areas provide practical convenience for users while helping facilities maintain a more organized strength-training floor.
Built for Commercial Fitness Facilities
The FLEXORA ISO-Lateral Seated Row provides a specialized back-training station for facilities looking to add independent pulling movement to their selectorized strength lineup.
Ideal for:
- Commercial gyms
- Fitness centers
- Athletic performance facilities
- Strength and conditioning centers
- Personal training studios
- Corporate fitness centers
- Hotel and resort gyms
- Apartment and multifamily fitness centers
Its independent work arms make the FLEXORA especially valuable for facilities that want to offer both bilateral and unilateral back training within one commercial selectorized station.
Key Features
- FLEXORA ISO-Lateral Seated Row
- Professional-grade selectorized strength machine
- Independent left and right work arms
- Supports unilateral back training
- Helps address side-to-side strength imbalances
- Reduces dominant-side compensation
- Targets the latissimus dorsi
- Targets the rhomboids
- Targets the trapezius
- Engages rear deltoids and biceps
- Adjustable seat
- Specialized 1:2 weight cable ratio
- Nylon-coated aircraft cables
- 2,820 lb / 1,300 kg cable strength rating
- Premium aluminum pulleys
- Black grain plastic pulley covering
- Heavy-duty iron steel frame
- 2.5mm / 0.09" frame thickness
- High-durability artificial leather upholstery
- PVC hand grips
- Structural design engineered to minimize vibration
- Integrated mobile phone storage
- Integrated water bottle storage
- 361.47 lb assembled weight
- Designed for high-traffic commercial fitness environments
Specifications
Product: Anatomy Fitness FLEXORA ISO-Lateral Seated Row
- Model / SKU: AF-8828
Dimensions
- Assembled Dimensions: 72.05" L × 53.46" W × 63.00" H
- Assembled Weight: 361.47 lbs
Frame & Upholstery
- Product Line: FLEXORA Series
- Frame Material: Iron Steel
- Frame Thickness: 2.5mm / 0.09"
- Upholstery: Artificial Leather
- Hand Grips: PVC
- Seat: Adjustable
- Work Arms: Independent ISO-Lateral Movement
Resistance System
- Resistance Type: Cable-Driven Selectorized Resistance
- Weight Cable Ratio: 1:2
- Manufacturer-Described Resistance: Twice the actual weight
- Movement: Independent ISO-Lateral Row
Cable and Pulley System
- Cable Type: Nylon-Coated Aircraft Cable
- Cable Strength Rating: 2,820 lbs / 1,300 kg
- Pulley Type: Aluminum
- Pulley Covering: Black Grain Plastic
- Weight Cable Ratio: 1:2
Exercises and Features
- Primary Exercise: ISO-Lateral Seated Row
- Primary Muscle Groups: Latissimus Dorsi, Rhomboids, Trapezius
- Secondary Muscle Groups: Rear Deltoids, Biceps
- Arm Movement: Independent Left and Right
- Seat: Adjustable
- Mobile Phone Storage: Integrated
- Water Bottle Storage: Integrated
- Training Application: Commercial Back and Upper-Body Strength Training
Warranty
- Frame: 10 Years
- Parts: 3 Years
- Labor: 3 Years, depending on country
- Upholstery: 1 Year
Commercial pricing available.
Contact us for commercial orders, facility outfitting, volume pricing, and professional delivery and installation options.
Everything You Need to Know
Anatomy Fitness Equipment Warranty
Revive and Lift is proud to offer Anatomy Fitness Equipment backed by comprehensive manufacturer warranty coverage on both labor and replacement parts.
Cardio Equipment Warranty
- Frame: Limited Lifetime
- Motor: 7 Years
- Parts: 3 Years
- Labor: 3 Years
- Upholstery: 1 Year
- Monitor: 2 Years
Parts coverage includes: handrails and handles, belts, decks, heart rate grips, saddles, seats, pedals, rubber grips, and foot pads.
Strength Equipment Warranty
- Structural Frame: Limited Lifetime
- Parts: 3 Years
- Labor: 3 Years
- Upholstery: 1 Year
Functional Equipment Warranty
- Dumbbells: 3 Years
- Barbells: 3 Years
- Weight Plates: 3 Years
- Kettlebells: 3 Years
- Plyometric Boxes: 1 Year
- Parts: 3 Years
Warranty Assistance
If you purchase Anatomy Fitness Equipment from Revive and Lift and need assistance with a warranty issue, contact us with your order information and details regarding the issue.
Warranty coverage varies by equipment type and component. Manufacturer warranty terms, limitations, and eligibility requirements apply.
Order Processing:
After placing your order, you will receive an order confirmation email. Please allow 1–3 business days for order processing. If any unexpected delays occur, our team will contact you right away with an update.
Shipping Methods:
Standard Shipping (UPS / FedEx / USPS)
- Smaller fitness items below 100lbs, typically ship via UPS, FedEx, or USPS. Most standard shipments do not require a signature and are delivered directly to your address.
Freight Shipping (Curbside / Dock Delivery)
- Large, heavy, or commercial gym equipment ships via freight box truck delivery.
Freight orders are delivered to your curbside or loading dock, and the carrier will schedule a delivery appointment once your shipment is near your area.
Anatomy Fitness Equipment Delivery Terms
Delivery times for Anatomy Fitness Equipment vary based on product availability and whether the equipment is stocked or made to order.
- Available / In-Stock Items: Estimated delivery lead time of 7–14 days
- Non-Stock & Made-to-Order Items: Estimated delivery lead time of 10–14 weeks
Please note that delivery times are estimates and may vary based on product availability and order requirements.
For current availability or estimated lead times before ordering, please contact Revive and Lift for assistance.
Freight Delivery Appointment:
- For freight deliveries, the carrier will contact you to schedule a delivery window. A responsible adult must be present to accept and sign for the shipment.
Receiving & Inspecting Your Shipment:
Please inspect all packages and equipment carefully before signing the delivery receipt. If damage is visible:
- Mark the delivery receipt as “Damaged, Needs Review”.
- Take clear photos of the damage and packaging.
- Contact our support team within 2–3 business days.
This ensures we can assist quickly and properly with any shipping claim or replacement process.
Assembly Required
Most fitness equipment and gym machines require some assembly upon delivery. The majority of customers successfully complete setup using the manufacturer instructions included with every product. If you experience any issues during installation, our team can help connect you with manufacturer technical support to ensure your equipment is assembled correctly and safely.
Commercial Gym Installation Support
If you are a commercial customer building or upgrading a gym, training facility, apartment fitness center, school weight room, or wellness space, we can help with the full process—including equipment selection (exclusive offline items), freight delivery coordination, assembly, installation, and financing options (coming soon).
Professional Assembly Options Available
To make setup easy, Revive and Lift has partnered with a professional assembly and installation provider with over 30 years of industry experience. They offer:
- In-home delivery and assembly for residential gym equipment
- On-site setup for large equipment deliveries
- Commercial gym installation services
- Residual assembly support if you need help completing installation
Professional assembly is available for an additional cost. If you’re interested, contact us before or after delivery, and we’ll gather project details to provide a clear quote and estimated completion timeline.
Contact Us for Assembly Quotes
For a professional assembly quote or installation support, contact Revive and Lift:
Phone: (855) 397-6232
Email: support@reviveandlift.com
Anatomy Fitness Equipment Return Policy
We want you to feel confident when purchasing Anatomy Fitness Equipment from Revive and Lift. Please review the following return, refund, and cancellation terms before placing your order.
General Return Guidelines
Return Authorization Required: All returns must be approved in advance. Please contact Revive and Lift Customer Service to obtain a Return Merchandise Authorization (RMA) before shipping your product back.
- 15-Day Return Window: Return requests must be submitted within 15 days of receiving your product. Please include your order ID and reason for the return.
- Returns After 15 Days: Refunds are not available once the applicable return period has expired.
- 20% Restocking Fee: All approved returns are subject to a 20% restocking fee, which will be deducted from the refund.
- Original Shipping Is Non-Refundable: Original shipping charges are non refundable and will be deducted from the refund when applicable.
- Authorized Purchases Only: This return policy applies only to eligible Anatomy Fitness products purchased through Revive and Lift.
- Assembly Charges: Any assembly labor or services selected with the original purchase are non-refundable and remain the customer's responsibility.
- Return Freight: Customers are responsible for return shipping costs. Return freight charges will be deducted from the refund and are based on actual carrier rates, which may be higher than any flat-rate shipping charge paid with the original order.
Return Shipping & Packaging Requirements
Returned products must:
- Be returned in their original packaging
- Be secured to a pallet if originally delivered on a pallet
- Be in like-new condition
Products that do not meet these requirements may not qualify for a refund.
If an order is returned because an incorrect shipping address or phone number was provided, the customer is responsible for any resulting shipping and storage charges.
Refund Processing
Once an approved return is received at the warehouse:
- Allow approximately 3–5 business days for the return to be inspected and processed.
- Once processing is complete, the refund will be issued to the original payment method within 24–48 hours.
- Applicable restocking fees, shipping charges, return freight costs, and other eligible charges will be deducted from the refund.
Defective or Damaged Products
Product defects must be reported within 30 days of delivery to be considered for a replacement or refund.
After 30 days, product defects or other covered issues will be handled according to the applicable Anatomy Fitness Equipment manufacturer warranty.
If your order arrives with visible freight damage, please document the damage and contact Revive and Lift as soon as possible so we can assist with the claim process.
Cancellations
Orders cannot be canceled once they have left the warehouse. Once shipped, the standard return and refund policy applies.
Orders canceled after processing but before shipment may be subject to a restocking fee of up to 15%.
Refused Deliveries
If an order is refused at delivery, the customer is responsible for all applicable shipping and handling charges in both directions.
These charges will be deducted from any eligible refund.
Contact Us
support@reviveandlift.com
(855) 397-6232
Revive and Lift is committed to providing premium equipment and dependable customer support.
Built for Serious Training
Commercial Grade
Built to withstand daily use in home and commercial environments.
Heavy-Duty Build
Reinforced steel construction engineered for maximum durability and load capacity.
Precision Engineering
Smooth biomechanics and thoughtful design for balanced, effective training.
Authorized Dealer
Full manufacturer warranty on every genuine product we sell.
Engineered for Serious Training
Every product we sell is hand-picked from trusted authorized dealers and built to last. No gray market, no compromises — just premium equipment that performs.
Own It. Pay Over Time.
Split your purchase into affordable monthly payments. No hidden fees. Pre-qualify in under 60 seconds without affecting your credit score.
- No hidden fees or prepayment penalties
- Instant decision at checkout
- Flexible terms to fit your budget
Every product in our catalog is sourced directly from authorized dealers. We only carry brands that share our commitment to quality, performance, and long-term durability.
Frequently Asked Questions
Everything you need to know before buying.
How long does shipping take?
Standard shipping typically takes 1-5 business days. Freight shipping on larger equipment takes 3-10 business days. You'll receive a tracking number once your order ships, and freight carriers will schedule a delivery appointment.
Is assembly required?
Most commercial-grade equipment requires some assembly. Manufacturer instructions are included with every order. For professional installation, we partner with assembly specialists — contact us for a quote.
Do you offer financing?
Yes. We offer financing through Affirm and Shop Pay. You can pre-qualify in under 60 seconds at checkout without affecting your credit score. Flexible terms are available to fit your budget.
What's your warranty policy?
Every product includes the full manufacturer warranty. Warranty coverage varies by product and use case (residential, light commercial, or full commercial). Contact us for specific warranty terms on any product.
Can I return my order?
Eligible items may be returned within 30 days of delivery if unused and in original packaging. Restocking fees up to 25% may apply. Custom and made-to-order items are non-returnable. Contact support@reviveandlift.com to start a return.